d) The Hidden Persuaders

“The Hidden Persuaders,” a sociological theory developed by Vance Packard in 1957, critically analyzes the emergence and effects of consumerism in post-WWII America. Packard’s work explored how advertisers and marketers used psychological techniques to influence consumer behavior and decision-making. The book raised awareness about the manipulation inherent in advertising and the impact of consumerism on American society. “The Hidden Persuaders” was influential in shaping public understanding of the advertising industry and its role in the consumer culture of the 20th century.