d) Wendy’s

Wendy’s, a fast-food company, is known for its humorous and often sassy tweets on its Twitter account. This social media strategy has set Wendy’s apart in the fast-food industry, engaging customers with a unique and entertaining online presence. Their approach often involves witty responses to customers and playful jabs at competitors, showcasing a brand personality that resonates with the younger, social media-savvy generation. Wendy’s social media success highlights the importance of brand voice in digital marketing and the potential of social media platforms as powerful tools for customer engagement and brand differentiation.